The goop Podcast Burnout, Boundaries, and the Business of Starting Over
7 snips
Jul 15, 2025 
Gwyneth Paltrow chats with Gregg Renfrew, the founder and former CEO of Beautycounter, who now leads her new brand, Counter. Renfrew reflects on her billion-dollar business journey, the challenges of burnout, and the lessons learned from redefining success. She shares insights on setting boundaries, reclaiming a business amidst turmoil, and the importance of transparency in the beauty industry. The conversation emphasizes empowered authenticity, community connections, and advocating for mental health, particularly for women entrepreneurs.
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Early Entrepreneurial Journey
- Gregg Renfrew started her entrepreneurial journey with a wedding-focused business called The Wedding List.
- She sold it to Martha Stewart and learned valuable lessons despite being fired later from another role in which she lacked humility.
Passion Sparked by Environmental Awareness
- Gregg became passionate about clean beauty after learning about environmental health through the film An Inconvenient Truth.
- She connected chemical exposure to human health issues and realized conventional beauty products compromised health unnecessarily.
Clean Beauty Shopping Tips
- To shop clean on a limited budget, opt for fragrance-free products to avoid hidden harmful chemicals.
- Prioritize safe basics like body lotion, or use natural oils like coconut or olive oil as alternatives.
