Rebranding and Resilience in Beauty

This week on The goop Podcast, Gwyneth Paltrow sits down with Gregg Renfrew, founder and former CEO of cult-favorite clean beauty brand Beautycounter. Renfrew shares her story of building—and selling—a billion-dollar business, being unexpectedly sidelined, and ultimately pulled back in when things began to unravel. She opens up about letting go of ego, redefining success, and beginning again with clarity and purpose.

Now, through her new venture, Counter, she’s rewriting the rules—focusing on product, transparency, and building with integrity.

In this conversation, Renfrew opens up about managing burnout, setting boundaries, and the courage it’s taken to get to where she is today.

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