The Science of Story explores how brands are reflections of culture, emphasizing the role of purpose, values, and habits in shaping organizational identity. Through interviews with over 500 leaders, the authors provide a framework for companies to understand and leverage their cultural narratives effectively.
Paulo Coelho's "The Alchemist" is an allegorical novel that follows Santiago, a shepherd boy, on a journey to fulfill his Personal Legend. The story blends elements of fantasy and realism, exploring themes of self-discovery, following one's dreams, and listening to one's intuition. Along his journey, Santiago encounters various characters and challenges that teach him valuable lessons about life and the importance of perseverance. The book's simple yet profound message has resonated with readers worldwide, inspiring them to pursue their passions and embrace the journey. The Alchemist is a timeless tale of self-discovery and the pursuit of one's dreams.
In this book, Joseph Campbell explores his theory of the 'monomyth', a universal pattern found in the mythological narratives of various cultures. He details the stages of the 'hero's journey', which include departure from the ordinary world, initiation into a supernatural world, and return with a boon. Campbell draws on a wide range of mythological sources and integrates insights from psychology, particularly from Carl Jung and Sigmund Freud, to illustrate the common elements of heroic myths across different cultures.
In *Story*, Robert McKee provides a detailed and integrated explanation of the craft of writing for the screen. The book expands on the concepts he teaches in his highly regarded seminars, offering insights into the relationship between structure and character, and the underlying principles that make a story compelling. McKee draws from a wide range of sources, including Aristotle and classic films, to offer practical advice on storytelling that is applicable to screenwriters, novelists, playwrights, and non-fiction writers.
Andrew Schulz is an actor, comedian and a podcaster.
Having children today’s world can be challenging. Parenthood, especially with fertility struggles, comes with obstacles, but is layered with moments of humour. As a new father, Andrew shares insights on IVF and a fresh take on the chaos of the world as a proud new father.
Expect to learn how becoming a father has changed Andrew for the better, what it was like to go though fertility challenges when conceiving, what IVF was like for Andrew and his wife, how Andrew used his struggles with IVF in his new comedy special, Andrews thoughts on the Zelensky-Trump Oval Office meeting, the biggest differences Andrew sees in the UK and US, what Andrew thinks is really going on with the Epstein files, Andrew’s thoughts on Tate’s recent return to America, the conversation between Andrew Huberman, Bryan Johnson and Kim Kardashian and much more…
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Episodes You Might Enjoy:
#577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59
#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp
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