#51731
Mentioned in 1 episodes

The Science of Story

Book • 2018
The Science of Story explores how brands are reflections of culture, emphasizing the role of purpose, values, and habits in shaping organizational identity.

Through interviews with over 500 leaders, the authors provide a framework for companies to understand and leverage their cultural narratives effectively.

Mentioned by

Mentioned in 1 episodes

Mentioned by
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Andrew Schulz
as a book he read to learn about storytelling.
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#913 - Andrew Schulz - Why Does Modern America Feel So Insane?

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