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Mentioned in 1 episodes
The Science of Story
Book • 2018
The Science of Story explores how brands are reflections of culture, emphasizing the role of purpose, values, and habits in shaping organizational identity.
Through interviews with over 500 leaders, the authors provide a framework for companies to understand and leverage their cultural narratives effectively.
Through interviews with over 500 leaders, the authors provide a framework for companies to understand and leverage their cultural narratives effectively.
