100 - Special Live Q&A with Chris and Greg for our 100th episode!

En "StoryBrand", Donald Miller presenta un marco para comunicar de manera efectiva el valor de una marca a través de la narración de historias. El libro se centra en la creación de un mensaje claro y conciso que resuene con el público objetivo, utilizando un modelo de narrativa que involucra al cliente como protagonista de su propia historia. Miller ofrece herramientas y estrategias para construir una marca que conecte emocionalmente con los clientes, generando confianza y lealtad. La obra destaca la importancia de la claridad, la simplicidad y la conexión emocional en la comunicación de marca. Su enfoque práctico y orientado a resultados lo convierte en una lectura valiosa para profesionales del marketing.

In this book, Kevin Kelly explains how the networked economy is transforming traditional economic principles. He presents ten fundamental principles that invert the traditional wisdom of the industrial world, emphasizing the importance of understanding networks and their unique rules. The book provides clear and specific strategies for success in the new economy, applicable to both low and high-tech businesses globally. It highlights the shift from an economy based on energy and atoms to one based on ideas and communication.

StoryBranding 2. 0 is an updated edition that teaches how to develop a brand's authentic story to capture the hearts and minds of prospects. It guides readers through defining their brand's identity, overcoming obstacles, and resonating with audiences. The book emphasizes the importance of storytelling in creating lasting customer connections and brand loyalty.