This podcast explores the strategies of successful creators who play chess instead of checkers. Topics include media training, the value of audio rights in publishing, profit maximization by cutting out intermediaries, the acquisition of a distressed company, excitement around acquisitions, and creators who quickly sell out. The hosts also mention their recent trip to Sardinia and promote upcoming live shows and podcast merchandise.
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Quick takeaways
Successful creators make strategic, tactical moves and play chess, not checkers.
Reese Witherspoon's book club strategically acquires film and TV rights by promoting best-selling books.
The growing interest in longevity and preventive healthcare is evident through the success of the 'Early' course by Peter Attia.
Deep dives
Sardinia's Blue Zone: A Hotspot for Longevity
Sardinia, an island off the coast of Italy, is known as a Blue Zone, where people live to be centenarians at four times the rate of the US. The hilly terrain and active lifestyle contribute to the longevity of the residents. The culture is focused on enjoying life, fostering warm relationships, and taking time for meals and conversations. The island is also known for its homemade wine and spirits, believed to be one of the factors contributing to the long lives of its residents.
Scribe's Acquisition and New CEO
Scribe, a company that helps experts turn their knowledge into books, recently went through major changes. After founding members left, the company faced financial troubles. However, Enduring Ventures acquired Scribe and announced its new CEO, Eric Jorgenson, the author of 'The Almanack of Naval Ravikant.' Eric's strong reputation in the content creator space made him a suitable candidate to lead Scribe into a successful future.
Reese Witherspoon's Strategic Book Club
Reese Witherspoon has leveraged her book club to not only promote authors but also acquire film and TV rights to their books. By featuring books in her book club, she helps increase their chances of becoming bestsellers, which in turn makes their movie rights much more valuable. Reese's strategic approach has made her book club a significant player in the publishing and entertainment industry, leading to the success of her company, Hello Sunshine.
Peter Attia's Preventative Medicine Course, 'Early'
Peter Attia, known for his work in longevity and preventive medicine, recently launched a course called 'Early.' The course aims to help individuals prioritize prevention over treatment, focusing on health and longevity. It offers a comprehensive 12-week program that educates participants on various preventive measures and encourages proactive health practices. Due to its demand and limited availability, the course quickly sold out, indicating the growing interest in longevity and preventive healthcare.
Scribe and Longevity Trends
Scribe, a company that assists authors with book creation, recently experienced changes in ownership and leadership. Sardinia, a Blue Zone known for its high rate of centenarians, emphasizes an active lifestyle and a warm, welcoming culture. Netflix's Blue Zones series explores locations like Sardinia, highlighting their longevity-promoting practices. Additionally, Peter Attia's new course, 'Early,' epitomizes the growing focus on preventive medicine and the desire for proactive, health-conscious practices to enhance longevity.
Being a successful creator means you need to shift and evolve with the times. A billion dollar creator not only shifts and evolves, but they also make strategic, tactical moves - or, they play chess, not checkers. Today, we’re diving into exactly what this looks like in practice.
We explore some of the entrepreneurs that are out there playing chess and experiencing enormous success, while everyone else is busy playing checkers. We’re showing you how to go beyond the obvious and get creative when it comes to marketing, growing your business, and standing out from the crowd.