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12min chapter
004: 4 Creators Who Are Playing Chess, Not Checkers
Billion Dollar Creator
Maximizing Profits and Cutting Out the Middleman
The chapter highlights Taylor Swift's strategic launch of her show in theaters while her tour is still ongoing, showcasing how she bypasses intermediaries to negotiate her own deals and increase profits. It also discusses the concept of creators creating their own shows, the affordability of professional-looking sets, and the use of LED walls. The chapter explores examples of other creators, like Reese Witherspoon, leveraging their platforms to launch books and movies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode