A High Level Timeline and Overview for How to Launch *Almost* Anything
Jun 27, 2024
auto_awesome
Discover essential marketing strategies for launching products and services. Learn why building a release runway is vital for audience awareness. The importance of nurturing an ideal client list over mere social media growth is highlighted. Uncover how to guide potential clients through your sales funnel. Additionally, explore using astrology and intuition for optimal launch timing, ensuring your efforts resonate deeply with your target audience.
Building a release runway is crucial for priming your audience, creating anticipation, and ensuring successful product or service launches.
Nurturing meaningful relationships with your ideal clients is more impactful than simply increasing social media followers for long-term success.
Deep dives
The Spiritual Journey of Creativity
The exploration of life as a spiritual experience emphasizes that every endeavor, from starting a business to personal relationships, contains spiritual lessons. The belief is that creativity is deeply intertwined with intuition and one's soul's purpose, making the act of creating not just about the end product, but also about the inner growth that occurs during the process. Individuals are encouraged to engage in self-discovery through creative pursuits, as this work becomes a vehicle for personal transformation. This mindset creates a framework where creativity serves both personal and communal benefits, allowing one to bring unique contributions into the world.
The North Node Community
The North Node serves as a vibrant resource hub for intuitive entrepreneurs seeking to blend their inner work with their outer ambitions. The community offers a wide range of content, including courses and workshops that cover various topics, providing a supportive environment for creative visionaries. Each quarter focuses on a particular theme, allowing members to engage in a structured learning process that includes live courses, coaching, and practical implementation. This methodical approach helps individuals gain clarity on their goals, enhances their skills, and encourages them to take actionable steps towards realizing their visions.
Effective Marketing Strategies
A significant focus for the upcoming quarter is on mastering marketing strategies essential for successful launches. The concept of a 'release runway' is introduced, outlining the importance of preparing an audience ahead of launching a product or service. By priming potential customers through a thoughtful timeline, creators can effectively communicate their solutions to the problems faced by their audience, creating anticipation and readiness to buy. This strategic approach emphasizes the distinction between building a vast follower count and cultivating meaningful relationships with ideal clients, leading to a more sustainable and successful business.
In this final episode of our three-day mini-series, we dive into essential marketing strategies for launching new products or services, highlighting the importance of building a release runway and nurturing a warm audience. Join our host, Michelle Pellizzon, and learn how to set your launch up for success from the very start!
KEY TAKEAWAYS:
Building a release runway over several weeks or months before launching is important for priming your audience and creating awareness and demand.
Prioritize expanding your ideal client list rather than merely increasing your social media followers or subscribers.
Identify where users enter your "funnel" and guide them clearly towards your offer.
Using astrology and intuition to determine the optimal timing for your launch.
Applying the strategies discussed, such as building a release runway, through months of courses and coaching within the North Node community.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode