This chapter emphasizes the importance of clear communication with potential clients and the difference between audience growth and building a quality client list. It advocates for strategic planning in product launches while aligning engagement efforts with the target demographic, incorporating individualized business strategies.
In this final episode of our three-day mini-series, we dive into essential marketing strategies for launching new products or services, highlighting the importance of building a release runway and nurturing a warm audience. Join our host, Michelle Pellizzon, and learn how to set your launch up for success from the very start!
KEY TAKEAWAYS:
- Building a release runway over several weeks or months before launching is important for priming your audience and creating awareness and demand.
- Prioritize expanding your ideal client list rather than merely increasing your social media followers or subscribers.
- Identify where users enter your "funnel" and guide them clearly towards your offer.
- Using astrology and intuition to determine the optimal timing for your launch.
- Applying the strategies discussed, such as building a release runway, through months of courses and coaching within the North Node community.
📚 Resources and Links:
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