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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
Mar 22, 2024
Anik Singal shares insights on selling digital products, leveraging small audiences, compliance marketing, low-ticket pricing strategies, webinar engagement, FTC investigation, and turning challenges into success
57:41
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Quick takeaways
- Choose digital product and sales method carefully to ensure success in marketing.
- Focus on one-to-one interaction and substantiated claims to mitigate legal risks in marketing.
Deep dives
Compliance and Marketing Insights
When marketing, avoid using testimonials without signed releases, proper substantiation, typicality studies, and clear disclaimers. Ensure that absolute statements have substantiation and comply with the FTC's requirements for testimonials and endorsements.
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