Talking Biotech with Dr. Kevin Folta Social Media, Traditional Media, Ag Misinformation - Connie Diekman and Dr. Cami Ryan
24 snips
Jul 5, 2025 
Connie Diekman, a food and nutrition consultant and former media expert, teams up with Dr. Cami Ryan, an industry affairs leader at Bayer Canada, to discuss the swirling storm of misinformation in food science. They delve into how both social and traditional media influence public perceptions and the challenges scientists face in communicating effectively. The duo emphasizes the importance of trust-building, peer review, and enhancing scientific literacy to help consumers navigate today’s complex information landscape.
AI Snips
Chapters
Transcript
Episode notes
Misinformation's Media Roots
- Misinformation around food science is deeply tied to social and traditional media spreading falsehoods.
- Fixing science communication requires implementable solutions to counter disinformation where it spreads.
Traditional Media's Challenges
- The traditional media has vastly changed, losing specialist reporters and facing fast 24-hour news cycles.
- These pressures decrease investigative depth and favor quick, less vetted reporting affecting science coverage.
Scientists' Communication Struggles
- Scientists lack support and training to communicate effectively amid overwhelming digital noise.
- They face intimidation and lack incentives, especially in academia, limiting science outreach efforts.