Adapting Biotechnology Communication in the Social Media Era

In this episode of the Talking Biotech Podcast, Dr. Kevin Folta discusses the challenges of misinformation in food science with Dr. Cami Ryan and registered dietitian Connie Diekman. They explore the role of social media and traditional media in spreading misinformation, the difficulties scientists face in communicating effectively, and the importance of peer review and other information-honing strategies to reinforce legitimate claims and de-fuse false information. The conversation emphasizes the need for better communication strategies, building trust with the public, and the necessity of teaching critical thinking and media literacy to consumers.