The Side Hustle Show 615: Local Newsletters: $200k from 18k subscribers
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Jun 27, 2024 Learn how a local newsletter creator in Annapolis, MD makes $200k/year from 18k subscribers. Discover his growth strategies, monetization tactics, and content logistics. Get insights into curating quality content, expanding subscriber base, and maximizing revenue through effective advertising strategies.
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Recognition At A Local Event
- Ryan got recognized repeatedly at a local event about a year after launching Naptown Scoop and people asked for selfies.
- That moment proved the newsletter had become a visible community brand and great word-of-mouth marketing.
Use Facebook Ads To Jumpstart Growth
- Run Facebook ads to acquire local subscribers fast when you lack a built-in network.
- Test creative and target a tight radius (Ryan used 10 miles) and double down on the cheapest performing demographic.
Conservative LTV Guides Ad Spend
- Calculate conservative lifetime value to know how much you can spend on acquisition; Ryan estimated ~$7 per subscriber initially.
- Real behavior proved readers stayed longer and open rates held, so the true value can be higher than a cautious estimate.