615: Local Newsletters: $200k from 18k subscribers
The Side Hustle Show
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Maximizing Revenue through Advertising Strategies in Local Newsletters
The chapter explores the evolution of advertising pricing in local newsletters, emphasizing the importance of vetting advertisers and adjusting prices based on subscriber growth. It discusses successful strategies for increasing customer value through upselling and securing long-term advertising deals, sharing insights on acquiring significant clients such as real estate partners. The chapter also delves into revenue growth goals, the role of Instagram in business expansion, and the impact of exclusive advertising partnerships on newsletter success.
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