Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business How To Find Your Conversion Story with Colin Boyd
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Nov 7, 2023 Join Colin Boyd, a business strategist who empowers entrepreneurs through storytelling and webinars, as he dives into the art of conversion stories. Discover why these narratives are key to attracting ideal clients and how effective storytelling can boost your business. Colin shares insights on overcoming early struggles, finding the right business model, and embracing your niche. Plus, he offers a simple formula for crafting compelling conversion stories that build trust and foster lasting relationships with clients.
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Colin's Start in Coaching
- Colin Boyd's coaching business started with a free speaking event he did for a friend.
- This led to 15 clients and a paid workshop with HP, launching his speaking career.
Webinars and Workshops Still Work
- Webinars and workshops are effective tools because they leverage one-to-many communication.
- Focus on the right strategies for filling and running them, not on whether they work.
Conversion Story vs. Origin Story
- Instead of telling a general origin story, focus on a conversion story.
- This story highlights your expertise by showcasing the power of your core offering.