
Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business
The Best Damn Coach Podcast is the premier podcast for coaches who want to grow a profitable coaching business and master their coaching craft. Master Coach and creator of the Best Damn Coach Program and the Framework Builder Lab, Amanda Walker, brings her 25+ years of experience as a coach to each episode. She teaches you how to run a profitable coaching business and confidently coach your clients. The goal of this show is to help you be the best damn coach you can be so your clients get amazing results and tell the world about you. This podcast is for coaches, mentors, solopreneurs, entrepreneurs, and online service providers who want to create a big impact with their gifts and make money doing it.
If you want to build a profitable coaching business and be a confident coach, you are in the right place.
This show will provide answers to questions like:
*How do I make money as a coach?
*How much should I charge for my coaching services?
*How do I find clients?
*How do I get my clients consistent results?
*How do I build my signature coaching framework?
*How do I create an offer that converts?
*How do I market my coaching services?
*What type of coaching works best?
*How do I get more confident as a coach?
To connect with Amanda and learn more about her work, visit www.amanda-walker.com
Latest episodes

Jun 6, 2025 • 4min
(LIVE COACHING) Coaching Clinic Friday: How to End Your Workshop: Q&A Tips That Keep People Engaged
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to End Your Workshop: Q&A Tips That Keep People Engaged

Jun 3, 2025 • 27min
The Certification Spiral: Why More Credentials Won't Build Your Coaching Business
Are you stuck in the endless loop of "just one more certification" before you launch your coaching business? If you're waiting to feel "ready" or "qualified enough," this episode is your wake-up call. After helping a coaching client save $10,000 on an unnecessary certification and watching her replace her teaching salary in just one year, I knew it was time to expose the certification spiral that's keeping talented coaches stuck. In this episode, I reveal the harsh truth: I've seen coaches with walls full of certifications making zero money, while coaches with minimal credentials build multi-six-figure businesses. The difference isn't in the letters behind their names—it's in their willingness to actually coach real people. I share the 3 things clients pay coaches for (none involve credentials), the 6 clear signs you're stuck in the certification spiral, and my 3-step framework to build real coaching confidence without spending another penny on certifications. Key insights include: Why collecting credentials is actually a fear-based strategy The inverse relationship between certifications and confidence How "I'm still learning" is keeping you from making money Why coaches with fewer certifications often make MORE money How to leverage your lived experience into profitable expertise Your clients need you RIGHT NOW—not perfect-you or PhD-you. The courage to start is infinitely more valuable than perfect preparation. FREE DOWNLOAD: 10 Powerful Questions Every Coach Should Know - https://amanda-walker.com/home/questions/ BOOK A DISCOVERY CALL: Learn how the Framework Builder Lab can help you break free from the certification spiral - https://amanda-walker.com/letschat

May 30, 2025 • 6min
(LIVE COACHING) Coaching Clinic Friday: How to Sell at the End of Your Workshop [Coaching Sales Strategy]
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Sell at the End of Your Workshop [Coaching Sales Strategy]

May 27, 2025 • 22min
The Coach's Summer Productivity Guide: 3 Business-Building Activities That Actually Work
Ah, sweet summertime is upon us! The kids are home, the weather is beautiful, and if you're like most coaches, you're feeling the tug to slow down and put your business on the back burner until fall. But what if I told you that summer could actually be your most strategic season? The time when you rise above the noise while others go quiet? Today, I'm breaking down exactly how to maintain business momentum without sacrificing your summer fun. I share the three high-leverage activities that will keep your business growing even with a reduced schedule. I also share my personal summer strategy, including a sneak peek at my Limited Series Podcast launching June 17th. Remember: Only 20% of your actions create 80% of your results. Your summer calendar should reflect those priorities. FREE DOWNLOAD: 10 Powerful Questions Every Coach Should Know - amanda-walker.com/questions WANT TO JOIN BEST DAMN COACH? Book a chat: amanda-walker.com/letschat

May 23, 2025 • 10min
(LIVE COACHING) Coaching Clinic Friday: How to Create a Sustainable One-on-One Coaching Business
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Create a Sustainable One-on-One Coaching Business

May 20, 2025 • 27min
How to Create a Visibility Plan + Retreat 2025 Deets
Are you that "hidden gem" coach who knows you could help more people if only they knew you existed? In this game-changing episode, I'm tackling the #1 reason 87% of coaches fail in their first two years: lack of visibility. Whether you're terrified of judgment, overwhelmed by too many platforms, or just don't know where to start, I'm revealing my four visibility archetypes to help you discover the visibility strategy that will feel natural and exciting (not draining and scary). I also share my personal story of spending 47 minutes hovering over my first podcast pitch email before finally hitting send - and how podcast guesting has since become my #1 client acquisition strategy. SPECIAL ANNOUNCEMENT: Join me for my intimate Fall Retreat in Scottsdale, Arizona (September 29-October 2, 2025) where we'll break through your visibility blocks and craft a personalized 90-day visibility plan. Special offer through May 31st: $200 OFF with code RETREAT200 plus a FREE ticket to BDC Live (April 2026). Get all the details at https://amanda-walker.com/retreat/

May 16, 2025 • 6min
(LIVE COACHING) Coaching Clinic Friday: The Simple Call-to-Action Strategy That Doubles Workshop
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: The Simple Call-to-Action Strategy That Doubles Workshop Conversions

8 snips
May 13, 2025 • 35min
The Secret to a High-Converting Coaching Website With Brad Ball
Do you need a website for your coaching business? And if you already have one, is it working for you or just sitting pretty on the internet? In this value-packed episode, I've invited digital marketing expert Brad Ball (head of Liquis Digital) to reveal the critical elements that transform a basic coaching website into a powerful client-attraction machine. Brad breaks down the three must-have elements of a high-converting coaching website: Clear primary AND secondary calls to action (and why most coaches miss the second one) A hero section that communicates your value in 7 seconds or less A focus on benefits over features (what your clients care about) We also bust the myth that website design is the most important element - "A website isn't an art project—it's a marketing tool." Brad reveals why the CONTENT of your website is 100% more important than how it looks. For coaches considering Facebook ads, Brad shares a simple strategy to start with just $5/day and explains why installing your pixel is the critical step most coaches skip. We discuss how to know when you're ready for ads and how to use them to test your offers. SPECIAL OFFER: When you join Best Damn Coach now, you'll get 60 DAYS of direct Voxer access to me, plus access to our Framework Builder Lab and monthly coaching sessions. Book a call to learn more at amanda-walker.com/letschat FREE RESOURCES: Get a free website audit from Brad's team: https://liquisdigital.com/audit

May 9, 2025 • 4min
(LIVE COACHING) Coaching Clinic Friday: It’s Not the Lead Magnet—It’s the Messaging
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: It’s Not the Lead Magnet—It’s the Messaging

May 6, 2025 • 20min
{Part 4} Momentum Series: This Might Be Why You Haven’t Signed Your Next Client Yet
If you feel like you've been trying everything and you're still not getting clients, this episode is for you! In this powerful conclusion to my Momentum Series, I reveal the five core reasons you might be struggling to sign coaching clients – including the #1 reason that keeps most coaches broke. Most coaches focus on surface-level strategies when they're not signing clients: creating more content, trying new platforms, or constantly tweaking their offers. But after years of helping coaches build profitable businesses, I've discovered that the real barriers to client acquisition are often much deeper. I dive deep into why perfection is actually repelling your ideal clients (and what they want instead), how your "hustle energy" might be unconsciously turning potential clients away, the one simple ask that most coaches avoid, why selling "coaching" is killing your sales, and the #1 reason most coaches struggle to sign clients - being too vague about what they actually do. This episode blends critical mindset shifts with tangible, actionable strategies you can implement immediately. Instead of getting overwhelmed, I recommend choosing just ONE of these reasons that resonates most with your current situation and starting there. Remember: Sometimes we search for complex strategies and fancy tactics, but it's mastering the fundamentals that creates sustainable momentum in your business. This episode concludes my 4-part Momentum Series and leads directly to my LIVE coaching opportunity on May 7th at 9 am Arizona time, where you can get personalized coaching on your biggest business challenge! Register at amanda-walker.com/getcoached