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Marketing Over Coffee Marketing Podcast
Catching up with Christopher Lochhead
Nov 3, 2023
Christopher Lochhead, author of the 22 Laws of Category Design, talks about the recent attacks in Israel and what CMOs need to consider. They also discuss their new book and its connection to the 22 Immutable Laws of Marketing, the impact of AI startups on entrepreneurship, the trend of corporations taking sides in debates and its implications for marketers, and the conflict between Israel and Hamas.
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Quick takeaways
- Christopher Lockett discusses the 22 Laws of Category Design and its role in creating exponential value and differentiation in marketing.
- Lockett highlights the importance of taking a personal stand on important issues, such as supporting Israel and standing against anti-Semitism.
Deep dives
Marketing Over Coffee with Christopher Lockett: The 22 Laws of Category Design
The podcast episode features Christopher Lockett discussing his new book, 'The 22 Laws of Category Design.' Lockett explains how the book is a consolidation and synthesis of his previous works on category design and aims to provide practical and tactical insights for entrepreneurs and marketers. He also highlights the role of AI and its impact on startups, showcasing the potential for rapid innovation and business creation. Lockett emphasizes the need for business leaders to make personal choices about standing up for their beliefs and discusses the importance of supporting Israel in the face of recent terrorist attacks. Overall, he emphasizes the power of entrepreneurship and the importance of taking a stand in the face of global challenges.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode