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2min chapter
Catching up with Christopher Lochhead
Marketing Over Coffee Marketing Podcast
Exploring 'The 22 Laws of Category Design' and Its Connection to 'The 22 Immutable Laws of Marketing'
In this chapter, the hosts discuss their new book and its connection to 'The 22 Immutable Laws of Marketing'. They explain the importance of category design and the decision to change the title of their consolidated and synthesized version of their previous bestsellers.
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