Ecommerce Playbook: Numbers, Struggles & Growth The 3 Things Brands Must Get Right to Win in 2026
Jan 6, 2026
Join Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, as he reveals the three essentials brands need to master for success in 2026. Discover why system integration is key for swift decision-making and how creative consolidation, especially with UGC, can boost performance. Luke dives into effective distribution expansion strategies across various platforms and emphasizes the importance of having a single source of truth for measurement and accountability. This discussion is a goldmine for anyone aiming for durable growth in the evolving ecommerce landscape.
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Three Interlocking Capabilities To Win
- Winning brands in 2026 need three interlocking capabilities: system integration, creative consolidation, and distribution expansion.
- Luke Austin argues these three together let you move faster from signal to action and scale efficiently.
Integrate Forecasting To Media Buying
- Build a single integrated workflow covering forecasting, media measurement, creative output, and media buying.
- Create agreed frameworks so teams spend minutes finding issues and hours solving them, not the reverse.
Give Ownership And Capacity To Act
- Assign clear ownership and accountability for issues identified by your integrated system.
- Give owners the capacity and tools to act so decisions turn into fixes quickly.