Luke Austin

In this engaging conversation, Luke Austin, VP of e-commerce strategy and forecasting expert, reveals how the marketing calendar, not spreadsheets, is key to driving revenue for DTC brands. He critiques traditional forecasting methods and introduces innovative models for predicting spending power and revenue outcomes. Discover how event tagging can enhance marketing effectiveness, and learn why aligning finance with marketing is crucial for realistic forecasts. Luke's insights offer a blueprint for achieving predictable revenue and smarter budgeting.