a16z Podcast
a16z Podcast: Crisis Communications
Apr 13, 2017
Margit Wennmachers, head of marketing at Andreessen Horowitz and co-founder of the OutKast Agency, joins Kim Milosevich from the same firm, previously at Skype, to discuss crisis communications. They explore how crises can transform corporate culture and the importance of early recognition in crisis management. The duo dives into challenges unique to the tech industry, the nuances of corporate apologies, and the essential role of transparency. Ultimately, they reveal how effective crisis management ties to business strategy and values.
33:42
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Quick takeaways
- Crisis management presents a valuable opportunity for companies to learn from mistakes and implement cultural improvements to prevent future issues.
- Proactive identification of potential crises and fostering a culture of transparency is vital to mitigate risks before they escalate into major problems.
Deep dives
Never Waste a Crisis
A fundamental principle of crisis management is the idea of never wasting a crisis. When a crisis occurs, it provides an opportunity to assess what went wrong and how the company can improve to prevent similar situations in the future. This involves not only managing the public perception but also addressing internal issues that may have contributed to the crisis. The focus should be on learning from the experience and using it to strengthen the company moving forward.
