GTM 74: It's Bull$***. 50+ GTM Leaders Share Which Widely Held Beliefs They Disagree With

Dec 26, 2023

This lively discussion features go-to-market leaders boldly challenging outdated beliefs in revenue leadership. They critique the effectiveness of traditional go-to-market strategies, urging a reevaluation of outbound sales and personal branding. Misconceptions around sales practices and community engagement are also tackled, stressing the need for collaboration and legal insights. Industry experts highlight the importance of personal connections and adaptability, paving the way for more authentic community building in business.

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Intro

00:00 • 13min

Challenging Conventional Wisdom in Go-To-Market Strategies

12:39 • 3min

Challenging Misconceptions in Business Practices

15:12 • 4min

Challenging Traditional Sales and Marketing Beliefs

19:29 • 12min