GTM 74: It's Bull$***. 50+ GTM Leaders Share Which Widely Held Beliefs They Disagree With
The GTMnow Podcast
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Challenging Misconceptions in Business Practices
This chapter explores common misconceptions in business, especially in sales and community engagement, highlighting the necessity for legal guidance and stakeholder involvement. It also discusses the significance of cross-functional collaboration, evolving sales training methods, and the impact of ESG on brand and culture.
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