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GTM 74: It's Bull$***. 50+ GTM Leaders Share Which Widely Held Beliefs They Disagree With

The GTMnow Podcast

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Intro

This chapter reflects on outdated beliefs in revenue leadership as shared by various guests, challenging long-held notions about attribution, outbound sales, and hiring practices. The discussion highlights the need for a paradigm shift to better understand the evolving landscape of revenue generation.

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