Lean Marketing
Networking Doesn't Have to Be Icky (And How to Prove It) with Jayson Gaignard
Dec 5, 2024
Jayson Gaignard, founder of Mastermind Talks and author of Mastermind Dinners, shares his expertise in authentic networking. He emphasizes building genuine relationships over collecting business cards and offers a practical framework for effective networking, from preparation to follow-ups. Jayson discusses the enduring value of in-person gatherings and provides insights on curating exceptional live events. He also shares innovative strategies like assigned seating to enhance connection and community among participants.
41:22
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Quick takeaways
- Building real relationships rather than just collecting business cards is fundamental to effective networking and personal growth.
- The importance of meticulous event curation and post-event follow-up significantly enhances opportunities for meaningful connections among attendees.
Deep dives
Investing in Relationships Like Businesses
Approaching relationships with a mindset similar to investing in a business is invaluable, as it allows for meaningful connections to flourish over time. Focusing on individuals who may be undervalued offers potential for significant growth within those relationships, enhancing both parties' experiences. By committing even small investments of time and support, one can profoundly impact the lives of these 'diamonds in the rough.' This philosophy not only emphasizes the importance of nurturing relationships but also advocates for a long-term perspective in personal and professional networking.
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