Lean Marketing Networking Doesn't Have to Be Icky (And How to Prove It) with Jayson Gaignard
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Dec 5, 2024 Jayson Gaignard, founder of Mastermind Talks and author of Mastermind Dinners, shares his expertise in authentic networking. He emphasizes building genuine relationships over collecting business cards and offers a practical framework for effective networking, from preparation to follow-ups. Jayson discusses the enduring value of in-person gatherings and provides insights on curating exceptional live events. He also shares innovative strategies like assigned seating to enhance connection and community among participants.
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Maximize Event Networking
- Prepare for events by researching attendees in advance, allowing you to bypass small talk and connect faster.
- Maximize your time by planning little during the event, being present, and engaging in opportunities to connect before, during, and after sessions.
Post-Event Follow-Up
- After an event, follow up with attendees, referencing specific conversation points to strengthen the connection.
- Follow attendees on social media to maintain long-term relationships and end on a high note.
Investing in People
- Invest in people like you invest in businesses, focusing on undervalued individuals with high potential.
- Amazing people become even more amazing over time, so early investment yields greater returns.
