The Personal Branding Podcast - Brands On Brands

John Meese: How to Create & Sell High Ticket Coaching | Ep. 302

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Apr 11, 2025

John Meese, founder of SOLD OUT Coach Club and bestselling author, shares his expertise on creating successful online coaching businesses. He discusses the '10x Promise' and highlights three core product types: gateway products, membership products, and premium programs. John emphasizes the significance of niche targeting and effective marketing strategies for attracting ideal clients. He also shares personal anecdotes about his journey, offering actionable insights on monetizing expertise and building a sustainable coaching model.

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INSIGHT

Why Online Education Matters

Online education preserves and scales wisdom that otherwise dies with the individual.
It frees experts from tying income strictly to their time, enabling greater impact and lifestyle freedom.

ANECDOTE

Running Platform University

John Meese managed Michael Hyatt's Platform University, scaling it to a multimillion-dollar division.
This role gave John firsthand experience with top influencers in online education.

ADVICE

Three Essential Product Types

Build three core products: gateway product (to acquire customers), membership (for recurring revenue), and premium program (for main income).
Don’t rely on cheap products alone; premium programs fund your lifestyle.

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In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of SOLD OUT Coach Club and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". (www.sellyoursmarts.co)

They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products.

He introduces the concept of the '10x Promise' and explains the three core products for a thriving online education business: gateway products, membership products, and premium programs.

John also emphasizes the importance of partnerships in reaching new clients and shares personal anecdotes from his journey in the industry.

Gain actionable insights on how to monetize your expertise and build a sustainable business model.

00:00 Introduction and Guest Overview

04:37 Building a Personal Brand Business

11:58 The Core Business Model for Online Education

19:00 Creating and Selling Premium Programs

23:55 Crafting a Compelling Promise

25:23 Targeting Your Audience

28:37 Effective Marketing Strategies

33:14 Building a Thriving Business

36:37 Overcoming Sales Challenges

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