TED Talks Daily How supply chain transparency can help the planet | Markus Mutz
Jan 15, 2020
Markus Mutz, a supply chain innovator known for his pioneering use of blockchain technology, shares fascinating insights on supply chain transparency. He discusses how his project tracked Patagonian toothfish from ocean to plate, exposing the hidden journeys of consumer goods. Mutz emphasizes the gap in consumer knowledge and the need for traceability to empower informed choices. He also explores how algorithmic sustainability can align shopping habits with ethical values, ultimately pushing companies towards responsible practices.
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Lack of Consumer Information
- Consumers lack information about product origins and ethical production.
- This makes informed decisions that align with their values difficult.
Achieving Supply Chain Transparency
- Verify ethical production claims with data, trace products throughout the supply chain, and share this information with consumers.
- This empowers consumers to make values-aligned choices.
Patagonian Toothfish Tracking
- Markus Mutz's team partnered with WWF to track Patagonian toothfish.
- They used technology to trace the fish from ocean to dinner plate, demonstrating supply chain transparency.