Markus Mutz

Markus Mutz, a supply chain innovator known for his pioneering use of blockchain technology, shares fascinating insights on supply chain transparency. He discusses how his project tracked Patagonian toothfish from ocean to plate, exposing the hidden journeys of consumer goods. Mutz emphasizes the gap in consumer knowledge and the need for traceability to empower informed choices. He also explores how algorithmic sustainability can align shopping habits with ethical values, ultimately pushing companies towards responsible practices.