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The Fold
NZME pivots to video in 2025, the problem with TVNZ's cricket hit and DeepSeek explodes the AI world
Jan 28, 2025
Glen Kyne, a seasoned media commentator, dives into the recent shake-up in New Zealand's media scene, highlighting NZME's shift from text to video journalism. He discusses the explosive rise of Chinese AI startup DeepSeek, which is shaking up the industry with its innovative approaches. The conversation also tackles the challenges TVNZ faces as it adapts to a digital-first audience. From monetization issues in podcasting to the evolving landscape of media consumption, Glen provides sharp insights into the future of content.
50:48
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Quick takeaways
- NZME's restructuring prioritizes video production over text journalism, raising concerns about potential declines in journalistic quality and expertise.
- DeepSeek's emergence as a cost-effective AI competitor disrupts traditional investments in the sector, highlighting changing geopolitical dynamics in technology.
Deep dives
Restructuring at NZME and its Implications
NZME is undergoing significant workforce restructuring, resulting in the loss of around 40 roles, predominantly among senior journalists. This shift comes in the context of a changing advertising market and a focus on refining their content delivery based on data analysis from their paywall experience. The changes have sparked frustration among staff who believe the senior journalists possess critical expertise in specific areas, and their removal could weaken NZME's journalistic quality. Critics argue that a focus on producing more video content reflects a risky trend, moving away from successful models like paywall text-based news and radio.
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