NZME pivots to video in 2025, the problem with TVNZ's cricket hit and DeepSeek explodes the AI world
The Fold
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Navigating the Shift: TVNZ's Digital Dilemma
This chapter explores the challenges faced by TVNZ as viewership habits shift from linear television to digital platforms, highlighted by the recent popularity of a charity sports match. It discusses the complexities of measuring audience metrics and the need for strategic decisions regarding advertising and rights management in a competitive media landscape. The chapter also addresses TVNZ's experimentation with its streaming platform, TVNZ Plus, and the impact of new players like Amazon Prime on digital advertising.
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