The Andrew Faris Podcast cover image

The Andrew Faris Podcast

Opening The Books: PrettyBoy

Apr 2, 2024
Discover the growth journey of men's skincare brand PrettyBoy, tackling challenges like unprofitable ads and supply chain issues. Learn how they turned things around in 2023, hit profitability, and crossed seven figures in 2024. Insights on creative ads, manual bidding, LTV, and supply chain solutions are shared, making this episode a must-watch for aspiring entrepreneurs.
01:46:04

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Quick takeaways

  • Balancing creative and financial efficiency was crucial for PrettyBoy's marketing success.
  • Implementing cost controls and optimizing spend efficiency led to profitability for PrettyBoy.

Deep dives

In-depth look at Agency Collaboration and Creative Testing

Collaborating with agencies, Pilot House specifically, and their approach to creative testing was highlighted in April 2023, leading to considerable success. Although second agency collaboration showed promise, inventory constraints forced a pullback. The emphasis on volume and intensive testing was vital, showcasing the significance of balancing creative and financial efficiency.

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