25min chapter

The Andrew Faris Podcast cover image

Opening The Books: PrettyBoy

The Andrew Faris Podcast

CHAPTER

Understanding Ad Revenue Attribution and Metrics

The chapter explores the complexities of attributing ad revenue accurately, emphasizing the limitations of short attribution windows and the impact of iOS updates. It delves into comparing attribution settings, analyzing metrics for ad effectiveness based on customer shopping experiences, and understanding revenue data across different time frames. The discussion also includes insights on setting up a model for analyzing unit economics and strategizing budget allocation for online advertising to maximize returns.

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