Under the Influence with Terry O'Reilly

Forbidden Branding

10 snips
Feb 22, 2025
Discover the forbidden aspects of marketing, including strict rules on using national anthems and sounds in ads. Uncover the past bans on chess and their ethical implications for branding today. Delve into a poignant ad tied to women's rights and the Roe v. Wade verdict, sparking debate over lost freedoms. Explore how Winnie the Pooh was censored in China for resembling a leader, highlighting the fine line between branding and political authority. It's a wild ride through unexpected marketing challenges!
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ANECDOTE

Chess Bans

  • Chess has been banned throughout history for supposedly encouraging gambling and distracting from religious duties.
  • However, the real reason was likely its promotion of strategic thinking and potential to challenge authority.
ANECDOTE

Fox NFL Sunday Fine

  • Fox NFL Sunday was fined $504,000 for using the Emergency Alert System (EAS) tone in a commercial.
  • The FCC prohibits using the tone to prevent desensitization to this crucial sound.
ANECDOTE

Other EAS Tone Violations

  • Several networks, including ABC and AMC, were fined for using the EAS tone in their programming.
  • The FCC fined these networks, along with Viacom, Comcast, and Disney, a total of $1.9 million for using the tone in commercials.
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