Forbidden Branding
Under the Influence with Terry O'Reilly
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Censorship and Branding: Winnie the Pooh in China
This chapter explores the censorship of Winnie the Pooh in China due to his likeness to President Xi Jinping, examining the implications for social media and film distribution. It also discusses the complexities of critical thinking and decision-making influenced by authority, alongside the importance of strategic branding in modern marketing.
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