The Plantbased Business Hour Meet Mattson Co's New AI Agent and Change-Maker in Food Innovation with Steve Gundrum
Jul 26, 2024
Steve Gundrum, Chief AI Officer at Mattson & Company, dives into the revolutionary role of AI in food innovation. He introduces Leo, an AI agent that transforms product development and enhances creativity in food design. The discussion highlights exciting projects, like kid-friendly frozen Mexican appetizers, driving health and sustainability with flavors kids love. Gundrum also explores how AI is reshaping consumer insights, particularly in plant-based markets, capturing trends and preferences to keep brands competitive and innovative.
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Episode notes
Generative AI as Creative Colleague
- Generative AI excels at predicting and creatively connecting vast information based on prompts and data.
- It acts as a creative colleague, not a crystal ball, enhancing food innovation when paired with real intelligence.
Combine AI with Expert Knowledge
- Use AI models programmed with specific expertise to amplify and explore creative ideas.
- Combine subject matter experts' knowledge with AI for valuable innovation insights.
Embrace AI to Unlock Creativity
- Food companies should embrace AI quickly to unlock vast creative opportunities and stay competitive.
- Experimenting with AI in innovation projects leads to excitement and high client enthusiasm.