AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Revenue Formula
The New GTM Playbook (With Sid Kumar)
Aug 15, 2024
Sid Kumar, VP of GTM Strategy & Planning at Databricks, discusses the urgent need for a fresh Go-to-Market playbook emphasizing customer retention. He reveals how a 5% lift in retention can dramatically boost revenue. Kumar highlights the importance of a unified customer journey, strategies for diagnosing revenue leakage, and adapting to different market segments. He also advocates for breaking down organizational silos and aligning marketing and sales efforts, all while maintaining a simple and agile approach to meet evolving market demands.
46:28
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Improving customer retention by just 5% can significantly boost revenue growth, underscoring the importance of focusing on the customer aspect.
- A successful go-to-market strategy requires a unified view of the customer journey, essential for breaking down organizational silos and ensuring collaborative execution.
Deep dives
The Importance of Customer Retention
Improving customer retention by just 5% can lead to a dramatic increase in revenue growth, potentially rising by up to 90%. However, many companies overlook the customer aspect of their business, often lacking a unified view of the customer journey. Many go-to-market leaders admit they do not have a single, cohesive understanding of their customers' experiences. This lack of clarity makes it challenging to effectively orchestrate resources and align strategies aimed at facilitating customer growth.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode