2min chapter

The Revenue Formula cover image

The New GTM Playbook (With Sid Kumar)

The Revenue Formula

CHAPTER

Intro

This chapter explores the profound effect of customer retention on revenue growth, showcasing how a mere 5% increase can lead to a 90% boost in income. It emphasizes the need for a cohesive, customer-centric approach and collaboration across teams to overcome common challenges in understanding the customer journey.

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