CCR272: (New Breed) Brandon Roe on Decoding Consumer Psychology

Brandon Roe, a renowned copywriter and author specializing in brand psychology, shares his insightful journey from seeking acceptance in childhood to mastering consumer behavior. He discusses the complexities of targeting luxury buyers, revealing distinct motivations behind their purchases. The conversation shifts to social media trends, highlighting the rise of authenticity versus idealization. Brandon humorously connects fashion choices to personal identity, emphasizing the emotional ties woven into our clothing and the stories they tell.