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CCR272: (New Breed) Brandon Roe on Decoding Consumer Psychology

Copy Chief Radio

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From Acceptance to Marketing Mastery

This chapter explores the speaker's journey from adolescence, marked by a longing for acceptance, to their evolution in understanding consumer psychology and marketing strategies. It discusses the transformative shift from technology to targeted messaging and the continuous need to analyze consumer behavior for successful campaigns. Through personal introspection and professional growth, the chapter illustrates the key principles of defining target audiences and adapting marketing approaches for different demographics.

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