CCR272: (New Breed) Brandon Roe on Decoding Consumer Psychology
Copy Chief Radio
00:00
The Rise of Authenticity in Social Media Trends
This chapter explores the rise of the Be Real app and its push for unfiltered, genuine moments amid the polished representations found on platforms like TikTok. The speakers analyze the cyclical trends in consumer behavior regarding authenticity versus idealization in social media interactions.
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Transcript
