Superhero Leadership with Peter Cuneo Tricia Wilber
Feb 19, 2024
Tricia Wilber, former Executive VP and CMO for Disney's EMEA, discusses her remarkable journey in global marketing. She shares insights on leading diverse teams across 40 countries and the importance of adapting to cultural differences. Tricia reflects on her experiences breaking through the glass ceiling in a male-dominated industry and emphasizes the need for diversity in leadership. She also highlights the significance of personal time and hobbies to maintain balance, as well as the emotional challenges of career transitions and the value of mentoring.
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EMEA's Diversity
- Wilber highlights the importance of recognizing that EMEA (Europe, the Middle East, and Africa) isn't a single entity.
- It represents diverse cultures requiring tailored brand development and marketing strategies.
Cultural Differences at Disney EMEA
- Tricia Wilber discusses the challenges of leading Disney's EMEA marketing team across 40 diverse countries.
- Cultural differences, like interpreting questions as directives, required her to adapt her leadership style.
Star Wars in Italy
- When Disney acquired Star Wars, Wilber's team discovered Star Wars films weren't released in Italy due to cultural preferences.
- This necessitated a different marketing strategy compared to countries like Germany, where Star Wars was popular.