Navigating Identity and Leadership

Tricia Wilber, former Executive Vice President and Chief Marketing Officer for Disney's EMEA business, shares her experiences and insights on leadership, diversity, and cultural differences. Growing up in a close-knit Italian American family, Tricia developed a love for reading and imagination, which shaped her approach to problem-solving and leadership. When she relocated to London to lead Disney's EMEA operations, Tricia faced the challenge of managing a diverse team across 40 different countries and cultures. She had to adapt her leadership style to accommodate cultural differences and navigate the complexities of brand development in each market. Tricia also discusses the importance of diversity in leadership and the need to challenge unconscious biases. She shares her own experiences of breaking through the glass ceiling as a woman in a male-dominated industry and highlights the value of creating inclusive work environments.

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