Unpacking Krafton’s Strategy: PUBG, New IPs, Investments & More!

Krafton is one of the world’s premier video game publishers. After experiencing the explosive success of PUBG in the late 2010s, Krafton rebranded in 2018, went public in 2021, and has since been working to not just extend the PUBG brand to new games, platforms, and regions but also kickstart new IPs with innovative playstyles and partner with emerging developers around the world.

To dig into the details, host Aaron Bush is joined by Maria Park, who currently serves as Head of Corporate Development at Krafton and previously was Head of Strategy at PUBG Corporation. In our conversation, we explore what strategically changed after going public, what it was like to navigate PUBG during the heights of battle royale, and the ins-and-outs of Krafton’s growth strategy. We cover lessons learned in taking IPs multiplatform, why Krafton is “scaling up creative,” how the company manages its investments, and how Krafton is leveraging emerging technologies like UGC and AI.

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

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Who’s On:

Guest - Maria Park: https://www.linkedin.com/in/chicago/ 

Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/ 

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Sound design by Gavin Mc Cabe.