

Maria Park
Head of Corporate Development at Krafton
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May 24, 2024 • 56min
Unpacking Krafton’s Strategy: PUBG, New IPs, Investments & More!
Maria Park, Head of Corporate Development at Krafton, discusses the company's growth strategy post-PUBG success, including extending the brand to new games, platforms, and regions, kickstarting new IPs, and partnering with emerging developers. They explore lessons learned in going multiplatform, scaling up creativity, managing investments, and leveraging emerging technologies like UGC and AI.