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MBA1238 Must Read: Measure What Matters by John Doerr

Apr 8, 2019

John Doerr, a milestone master, has guided giants like Google and the Bill & Melinda Gates Foundation in measuring their progress. He emphasizes the power of clear objectives and key results (OKRs) to drive business success. With humor, he explains how setting well-defined goals helps teams prioritize and track their progress effectively. Doerr offers practical strategies for implementing OKRs, improving communication, and ultimately achieving your business aspirations. Tune in for insights that make analytics approachable and actionable!

13:27

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John Doerr

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Quick takeaways

John Doerr emphasizes the importance of focusing on a few key objectives and measurable outcomes to enhance organizational performance.

Effective goal-setting not only involves defining aspirations but also requires establishing concrete key results to track progress towards those goals.

Deep dives

Understanding OKRs

Objectives and Key Results (OKRs) are a framework for setting and achieving goals that focus on both objectives and measurable outcomes. The framework was popularized by John Dewar, who highlights its effectiveness in helping organizations, including major companies like Google, streamline their focus and improve execution. Rather than getting bogged down with numerous goals, organizations are encouraged to concentrate on a few key objectives which can lead to enhanced performance and clarity across teams. This singular focus enables teams to understand what success looks like, making it easier to align efforts and assess progress.

Intro

4min

The Power of Clear Objectives and Key Results

5min

Achieving Clarity in Business Management with OKRs

3min

It’s time to get more specific with your business goals.

That’s the theme of this week’s Must-Read book for entrepreneurs, John Doerr’s Measure What Matters. Doerr is a milestone master, helping organizations like Google and the Bill & Melinda Gates Foundation measure their progress with laser precision. Of course, his lessons are just as applicable to small businesses.

In this book, Doerr explains how to focus on the most impactful growth objectives and metrics. With a humorous, irreverent style, he makes the importance of deep analytics clear. He also makes the numbers game less opaque, less intimidating, and more practical.

Find out what you should be aiming for, and how to hit it. Once you know which numbers to watch, you’ll be that much closer to your (well-defined) goals. Click play at the top of the page!