It’s time to get more specific with your business goals.

That’s the theme of this week’s Must-Read book for entrepreneurs, John Doerr’s Measure What Matters. Doerr is a milestone master, helping organizations like Google and the Bill & Melinda Gates Foundation measure their progress with laser precision. Of course, his lessons are just as applicable to small businesses.

In this book, Doerr explains how to focus on the most impactful growth objectives and metrics. With a humorous, irreverent style, he makes the importance of deep analytics clear. He also makes the numbers game less opaque, less intimidating, and more practical.

Find out what you should be aiming for, and how to hit it. Once you know which numbers to watch, you’ll be that much closer to your (well-defined) goals. Click play at the top of the page!

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Measure What Matters by John Doerr

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