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Blood Feud: Martin Rooney on Purpose, Legacy, and Choosing What Matters

May 27, 2025
Martin Rooney, founder of Training For Warriors and an acclaimed strength coach, shares his journey from gym to author with his new novel, Blood Feud. He discusses how personal struggles, such as his friend's battle with cancer, inspire professional passion. Rooney emphasizes the power of mentorship, the need to evolve as leaders, and the urgency of rethinking fitness education. With every book sale supporting cancer organizations, he calls on gym owners to lead with heart and resilience, igniting a transformative impact on the fitness industry.
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ANECDOTE

Friend's Cancer Inspires Fiction

  • Martin Rooney wrote his first fiction novel to keep his friend Todd Hayes' mind engaged during cancer treatment.
  • The story features a lead character battling cancer while confronting organizations hiding a cure.
ADVICE

Turn No Into Opportunity

  • If you face a no, don't accept it as the final answer; ask questions and seek alternatives.
  • Courageously keep pursuing your goals despite fears or initial rejection.
ADVICE

Embrace Feedback To Grow

  • Embrace critique and feedback as essential to growth and improvement.
  • A thick skin and openness to the 'red pen' help create better work.
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