Martin Rooney, founder of Training For Warriors and an acclaimed strength coach, shares his journey from gym to author with his new novel, Blood Feud. He discusses how personal struggles, such as his friend's battle with cancer, inspire professional passion. Rooney emphasizes the power of mentorship, the need to evolve as leaders, and the urgency of rethinking fitness education. With every book sale supporting cancer organizations, he calls on gym owners to lead with heart and resilience, igniting a transformative impact on the fitness industry.
