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Crazy Warehouse Overorder
- Hogs accidentally overordered tens of thousands of books, causing a massive surplus.
- The plan is to sell them at nearly 50% off with a special inside cover stamp acknowledging the deal.
Marketing With Insanity Angle
- To boost sales of surplus books, embrace the idea of a "crazy" warehouse manager in advertising.
- Use humor and urgency to encourage customers to take advantage of great pricing.
Hogs' Mad Warehouse Role
- Hogs nailed his role as the crazy warehouse manager after several takes.
- He captured an insane, urgent tone that is key for the marketing campaign's success.