Bill Faeth Unfiltered

The Core Four in STR Marketing

Sep 5, 2023

The podcast discusses essential marketing strategies for short-term rentals, including listing optimization, email marketing, text message marketing, and social media marketing. The host emphasizes the importance of personalization in all marketing efforts and guest communication. Tools like Rank Breeze and MarketMySTR.com are recommended for updates and content batching. The significance of pricing, rankings, and tracking changes is also explored.

14:29

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Quick takeaways

Optimize your STR listings strategically to improve rankings and charge premium rates.

Underutilize email marketing to connect with past guests, provide exclusive offers, and increase conversion rates.

Utilize text message marketing for personalized communication and post-checkout engagement with guests.

Deep dives

Listing Optimization: Rank and Pricing

Listing optimization is crucial for improving rankings on platforms like Airbnb. One key factor that affects rankings is pricing. Higher rankings allow hosts to charge premium rates, while lower rankings require lower prices. Using tools like Rank Breeze helps hosts strategically optimize their listings. It is important to understand that the Airbnb algorithm updates every 24 hours, so immediate results should not be expected. Monitoring and documenting changes in titles, pricing, and images can help track the impact on rankings.

Using Text Messaging and Video for Personalized Guest Communication

00:51

Introduction

2min

The Importance of Pricing and Rankings in Listing Optimization on Airbnb

2min

Tracking Changes, Email Marketing, and Text Marketing Strategies

4min

Effective Communication Strategies and Batch Content Creation

4min

Importance of Personalization in STR Marketing

3min

This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.

In the latest episode of STRUnfiltered, Bill shares the secrets behind his short-term rental success, breaking it down into four essential strategies.

First, he delves into the world of listing optimization, emphasizing the importance of a strategic approach to enhancing your property portfolio. Bill advocates setting benchmarks when refining listing details to gauge the impact of your changes effectively.

Next up is email marketing, with Bill revealing how platforms like Stayfi can help you capture guest emails for offering exclusive perks, such as limited-time offers and unique experiences.

The third strategy revolves around the power of text message marketing. Bill recommends sending personalized videos and messages to guests, complete with emojis and responses to their specific concerns, ensuring a warm and welcoming stay.

Bill's fourth strategy centers on social media marketing, advocating for content batching using platforms like MarketMySTR.com to maintain a consistent online presence over months.

Lastly, Bill underscores the importance of infusing a personalized touch into all marketing efforts and guest communication. It's not just a place to stay; it's a home filled with lifelong memories for Bill's family, and he's keen on conveying its special significance to guests. Building genuine, non-automated lines of communication with guests is paramount in achieving this

[00:00] Intro

[00:15] The Core Four

[00:27] One: Listing Optimization

[04:19] Two: Email Marketing

[06:20] Three: Text Marketing

[09:18] Four: Social Media

[09:04] Bonus: Personalization

[13:15] In Closing

Watch this episode on our Youtube Channel Every Tuesday & Friday

https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508

You can find more of Bill online at:

Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1

Build STR Wealth: https://buildstrwealth.com/

Instagram: @BillFaeth73

Tik Tok: @bfaeth

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bill Faeth Unfiltered

The Core Four in STR Marketing

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Listing Optimization: Rank and Pricing

Email Marketing: Utilizing Past Guest Data

Text Marketing: Personalized and High Open Rates

Social Media: Leveraging Content and Tracking Metrics

Bonus: Personalization for a Strong Connection

Using Text Messaging and Video for Personalized Guest Communication

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

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moment

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highlights

Bill Faeth Unfiltered

The Core Four in STR Marketing

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Listing Optimization: Rank and Pricing

Email Marketing: Utilizing Past Guest Data

Text Marketing: Personalized and High Open Rates

Social Media: Leveraging Content and Tracking Metrics

Bonus: Personalization for a Strong Connection

Using Text Messaging and Video for Personalized Guest Communication

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Save anymoment

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